Sustainability & Keter Group: How Alejandro Pena Guides the Sustainable Decor Company Forward


Alejandro Pena is the CEO of Keter, a position he has held since his promotion in 2018. Previously the North American Market Managing Director, Alejandro Pena has been pivotal in helping to guide the company in its westward expansion into newer markets all while emphasizing the importance of sustainability and affordability.

In today’s fast-paced world, it can be beneficial for families to have time to themselves and a space to enjoy it. Keter Group is a worldwide leader in producing sustainable resin-based home and garden decor, and they recently began touting their summer oasis deals.

Alejandro Pena & Keter Group

Alejandro Pena came into Keter Group as a mover-and-shaker determined to deliver reliable revenue growth, higher profitability, and a more focused intention with regard to sustainability.

As part of Keter’s core mission statement, the company aims to minimize the impact that its products have on the environment. Pena and Keter state that their goal is to, “Minimize the use of virgin resources and eliminate waste at each stage of the value chain.”

So far, Keter Group has focused on increasing the total recycled content of its products. In 2020, Keter reported 40% recycled content with ambitions to raise that number to 55% by the year 2025.

Along the way, Keter has exemplified stewardship of its environment by developing materials in and around the areas where they will be sold to offset its carbon footprint.

Keter Group was founded in Israel in 1948 and has since grown to encapsulate more than 5,000 employees across Israel, Europe, and throughout North America. In North America, Keter is headquartered out of Boca Raton, FL.

Building a Better Outdoor Oasis

Comfortable outdoor entertainment spaces have never been so important. Between saving money and spending more time in the great outdoors, Keter Group knows why families are trying to build a better outdoor oasis for this summer.

To get folks started, Pena suggests taking a step-by-step approach to designing the area. First and foremost, Pena suggests pinpointing the exact function of a space to better equip it with the materials that are necessary. An outdoor space for Happy Hour would thrive with Keter Group’s 3-Piece Patio Setting and Storage Containers.

Keter provides customers access to stylish and weather-resistant furniture including its cushioned seating with Sunbrella’s. Keter offers a range of storage and furniture solutions that provide longevity with little maintenance effort required. Customers looking for relaxed seating areas will want to check out Keter Group’s Adirondack Chairs which are available in five colors and multiple finishes.

The Keter Group Outdoor Kitchen Cart is a perfect accompaniment to any outdoor summer oasis as it gives customers a place to prep their foods, store their tools, and even stash other miscellaneous tools for the oasis.

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