TUSHY Founder Miki Agrawal Embraces Authenticity While Building Brand

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There are as many ways to build a successful career as people worldwide. Everybody has their own journey and path to success; Miki Agrawal was no exception.

The founder of THINX, a sustainable underwear brand for women during their menstrual cycle, Agrawal also found immeasurable success as the mind behind TUSHY – America’s best-in-class bidet.

Willing to dive into unusual areas, Miki Agrawal has always sought concepts that have rung true to her authenticity. Now a revered entrepreneur with decorative awards, including INC’s “Most Impressive Women Entrepreneur” title, Agrawal has been ready to share her keen insights so that others can embrace their inner authenticity.

A Little About Miki Agrawal

Miki Agrawal was born and raised in a Japanese-Indian household. Her upbringing and cultural exposure allowed her to see the benefits of utilities like bidets firsthand. When she went through her own health issues later in life, Agrawal knew that the bidet was the solution. Enter TUSHY.

The height of the COVID-19 pandemic led to a toilet paper shortage and a focus on alternative cleaning methods. TUSHY exploded in popularity during this time, rising to the top with alacrity. Agrawal said, “I wanted to make the best-in-class, sleek, modern bidet.”

For Miki Agrawal, industry disruption hadn’t been her first plan of attack after leaving college. Instead, she worked as a banking analyst for Deutsche Bank until the momentous day of 9/11. Understanding that she wanted to embrace different opportunities in life, Agrawal turned to a life of innovation.

Separating Herself From the Competition

To find enduring success as an entrepreneur, people like Miki Agrawal have to find new ways to succeed in the face of their competition. Agrawal says, “I feel so fortunate that every single one of our employees is like a Swiss Army Knife, capable of adapting and performing so many different functions in our business all at once.”

Additionally, Miki Agrawal has a few tried-and-true steps she always follows when it comes time to brainstorm an idea or develop a business.

Agrawal advocates

  • Find the Right Team – Anything is possible with the right team by your side. Miki Agrawal highlighted the importance of her team above, but she doubles down on it constantly. Agrawal says, “Each of us has our own unique zone of genius.”
  • Plan to Take Risks – Most companies tend to get safer the longer they exist within the business landscape. For Agrawal, the opposite is true. Agrawal says, “The bigger we get, the bigger the splash of weirdness we can make.”
  • Find the Right Questions – Miki Agrawal deeply believes in questioning everything. Agrawal embraced her childhood curiosity and allowed it to lead her toward wherever her journey took her. Agrawal says, “That was a big ah-ha moment for me because I knew I could harness creativity and innovation and disrupt tired old categories that solely needed elevating.”

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